IGC Advances Key Milestones in Platform Development and Global Market Preparation

Sydney Australia – IGC, a Loyalty points platform running on the blockchain, today announced significant progress across multiple areas of its business as it accelerates toward launch. The past week has seen major achievements in strategic planning, platform optimisation, development, and go-to-market preparation, underscoring IGC’s commitment to building a scalable and commercially viable platform for global users and retail partners. Find out more about the IGC launch on their website https://InGameCredit.com or support their loyalty points token.

Key highlights from the week include:

1. Strategic Optimisation in Dubai
   IGC engaged with consultants in Dubai to refine company structure, visas, and operational frameworks. These steps ensure that the business is positioned for long-term sustainability and scalability in a global hub of innovation.
2. Completion of SaaS Pricing & Business Modelling
   The company finalised its SaaS pricing strategy and business model, identifying premium features that will strengthen commercial viability and drive long-term growth.
3. Launch & Go-to-Market Planning
   Preparations for launch are advancing, with strategies covering press releases, targeted advertising, partner program initiatives, blogs, community-driven platforms such as Reddit and Discord, and influencer collaborations. Additional efforts include low-cost advertising campaigns, help and Q&A sections, and expanded social media leverage.
4. Innovative Data-Driven Campaigns
   IGC initiated a screen-scraping strategy designed to map businesses globally by industry, location, and brand identity—including logos, emails, and social handles. This initiative will support the placement of IGC loyalty points at business locations, enhancing real-world visibility and engagement.
5. Development Alignment & BRD Finalisation
   Core development teams, team leaders, and UI artists convened to finalise the Business Requirements Document (BRD), ensuring alignment across design, functionality, and execution. Development remains on track, with final go-live builds progressing strongly.
6. Momentum in Social Exposure
   IGC is transitioning from platform scalability to demand generation, increasing its social presence and building awareness among both retail partners and end users. These efforts mark the beginning of a market-facing phase designed to accelerate adoption.

“Every milestone achieved reflects our vision of connecting brands and users through innovative loyalty solutions,” said Simon Church, COO at IGC. “From optimising our global structure to preparing scalable growth strategies, we are building a platform designed to deliver long-term value to users, businesses, and partners worldwide.”

IGC will continue to release updates as it advances development and prepares for global launch.

About IGC
IGC is a loyalty points platform connecting brands with users through a dynamic exchange engine, marketplace, and digital pop-up stores. By leveraging scalable technology, innovative engagement strategies, and strategic global partnerships, IGC drives loyalty, growth, and user adoption across retail and digital ecosystems.

Media Contact:
Simon Church
COO – Founder
Simon@InGameCredit.com

Website: Https://InGameCredit.com